How to Find Offline Customers and Clients
Posted on June 27th, 2010 in Uncategorized | No Comments »
If you are like the typical online marketer, you probably seldom give any thought to reaching people who are offline. Does your entire marketing budget go into internet marketing techniques and strategies such as advertising on blogs or ezines, PPC advertising or maybe outsourcing writing or SEO for your websites? Why not take a portion of that budget and spend it on offline marketing methods as well? Marketing offline might be a lot more profitable that you think! Here are some ideas with a solid track record to help you get started marketing offline.
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Magazine advertising is a powerful method. You can find a classified ad section in the back of nearly every magazine. The ad’s cost to you is determined by the amount of time you want it ran and the amount of space it takes up but it it still relatively cheap. Be sure to place your ads in niche magazines and not newspapers, the reason is that if a magazine reader is reading, for instance, a bodybuilding magazine, then he is going to check out the ads if they are relevant to bodybuilding; on the flip side, a newspaper reader isn’t going to give the classifieds the time of day unless they are looking to buy something in particular like a car or some new furniture. This is one of the ways of gaining access to some of the most targeted traffic that you could ever get to your offer. Expect a huge income jump with this marketing method Create small items with your business information on them, such as small fliers you can hang on bulletin boards or refrigerator magnets. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. It’s also a good idea to distribute these items around any public places where there are lots of people. Carry them with you and just leave them in the various places your own errands take you.
Never underestimate the importance of a well placed pen. Finding a company to handle this printing job is easy; there are thousands of places that will do good designs for your business. Once you start distributing them you will quickly find out how easy they are to get rid of. You can pass them out to people when you are riding on public transportation, if you ride it at all. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria. Or if you know of any other busy places then you can pass them out to people without a hassle. Free pens are well received. There are lots of different ways to market your internet based service or product to offline clients. There are probably more offline marketing methods than online! It’s just a matter of thinking outside the box.
Just look at the world with the idea of finding new ways to market your business, and you’ll find inspiration all over! Always be on the lookout for people who could be potential clients. You may have to invest a few dollars in a direct mail campaign or printing up some materials, but it can be well worth it in the long run. The trick to finding as many clients as possible is to market in as many places as you can think of on and offline.
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