It’s All About the Leads
Written by – Corie Wallace – Marketng Strategy Specialist
December 5, 2008
“Marketing on Google is a tough gig. You have got to become very savvy in
your education to learn everything that there is to know about leads, lead
generation and leads generating systems. Your competition is making every
effort to accomplish this, so unless you are willing to set your mind to working,
then you will fall short of your goals in the home business market.” – Butch Hamilton-
SEO Master and successful Internet Entrepreneur
Internet Leads are no longer being used by just Internet Businesses. The
competition has tightened as brokerage firms in this volatile economy seek
as many alternative sources as possible to grow their businesses, leads and
prospects. These are the professional salesmen calling the same leads you
are buying, only they have the time and the resources to do it better and
faster than you. These firms can purchase mass amounts of leads and
generate conversions at a rate far more successfully for some very obvious
reasons. They are the professionals, they get paid to do it, if they fail
they don’t succeed and if they don’t succeed at conversions, they don’t get
paid. Brokers primarily get paid on 100% commission, if they don’t close, they
don’t survive.
How does the average Network Marketer compete with these firms?
Lets look at what a typical brokerage firm would do before choosing to do
business with a particular leads service.
To ensure they receive high quality Internet leads that they will invest in,
brokers find and work closely with reputable lead providers. This requires
a lot of research and monitoring and the full resources of their companies.
Brokers then start to identify what types of leads they are interested in
receiving leads for and then search and obtain the services of a leads
provider that is most qualified to provide and supply them that specific
type of leads. These types of leads cost far greater than you, the typical
Network Marketing lead seeker is willing to spend.
The next step in their process is to contact the leads providers they are
interested in and ask them these specific questions:
How are your leads generated?
Who else would receive the same leads I would?
How many companies receive those leas at the same time?
Does the company recycle leads from others?
Every Network Marketing lead seeker asks themselves these very questions,
unfortunately it is after they have made a 150 phone calls and a 150 rejections.
None of these calls had any interest in what you were offering, hardly a quality
Business Opportunity lead.
Brokerage firms have the luxury of an additional step. Once they have selected
their leads provider, brokers customize the filtering process so they obtain only
those leads suitable for their market and be most likely to close. Their research
process is ongoing and they monitor the performance of these business opportunity
lead. They have the resources manpower and employees to ensure that this process
takes place. If they find a leads service provider has under performing leads, they
simply replace them with high performing lead service providers.
In order for you the Network Marketing leads seeker, to learn to generate your own
leads. You would then have all the questions answered, avoid the rejecting and
expense, and have a pipeline full of high quality, targeted and exclusive leads for
your business opportunity.
Take action and learn to compete in our new age economy. click here for a free lead
generating tool.
If you insist on buying leads for your business opportunity, may i suggest you look
into buying ready made customers instead of leads who are purchasing a specific
product category. Click here to learn more about this cooperative business model.
At least being part of a business opportunity that has a ready made customer base,
ensures you a never ending supply of qualified, targeted consumers. This will remove
the pressure forever in developing a down line as your only source of income.
join the beacon of light
Corie Wallace – Marketing Strategy Specialist
Its Good Business Sales and Marketing Director
From Marketing Strategies to Online Sales Techniques,
Search Engine Optimization and Effective Promoting on Google
Phone: 508.801.6290
Skype: corie.wallace
Email
Certified Veretrainer
Links
